Medable Inc.
2019 - 2020
Medtech Product Design
Sr. Product Designer
Android Patient App Design
Medable is revolutionizing clinical drug development with disruptive technologies, aiming to deliver effective therapies faster. Their digital platform enhances decentralized trials by streamlining design, recruitment, retention, and data quality. Joining Medable as the in-house founding designer, I spearheaded the development of the Android patient app, contributing to increased user engagement and successful onboarding. Collaboration across teams ensured a seamless user experience, refining app functionality and playing a pivotal role in Medable's substantial growth.
Medable faced a revenue decline due to a focus on Android, assuming most users were on iOS. The issue was pronounced with major clients like AstraZeneca relying on Android provision devices. To address this, I led the design of the Android patient app, securing quick wins by winning pharmaceutical contracts and mirroring the iOS app for Android temporarily, paving the way for a unified patient app across all platforms. This strategic approach aimed to boost revenue and cater to diverse client needs.
In my approach, rather than simply mirroring designs during a quick transition, I took the opportunity to immerse myself in understanding the intricacies of the product, specifically examining how the iOS patient app operates within the iOS framework. This involved a comprehensive exploration of material design principles and their alignment with the existing iOS design philosophy.
Additionally, I actively sought insights from developers to comprehend their perspectives on the iOS patient app. Understanding their comfort levels and uncovering any limitations in the development process allowed for a more holistic and informed design strategy. This collaborative effort not only enhanced my understanding of the technical aspects but also provided valuable input for refining the user experience.
Collaborating with engineers has consistently been a source of inspiration for me. Engaging in discussions, I enjoy delving into the technical nuances, picking their brains for insights, and mutually exploring design ideas. This collaborative synergy between design and engineering contributes to a more seamless and effective development process.
UX Research, Product Design, UI Design
Created Lofi wireframes to visually comprehend the flow. Presented the wireframes to the team for review, enhancing overall understanding of the design.
Successfully increased patient trials, securing a contract with AstraZeneca, leading to Medable gaining new funding. This accelerated the life sciences industry's shift to digital and decentralized clinical trials.
