The Element hotels by Westin represent a revolutionary step for the Westin brand and its values. While Westin has always been known for its premium lifestyle brand, Element takes it to a whole new level by incorporating a rich eco-friendly touch into all Marriott brands. This makes it the perfect choice for customers who seek affordable, longer stays but still want to feel comfortable and contribute to a sustainable future.

As someone who has worked with luxury brands like St. Regis, The Luxury Collection, and Design Hotels, I was presented with the challenge of crafting a compelling storyline that would capture the essence of modern luxury while also catering to the everyday customer's desire for a healthy and memorable experience. With Element, I am confident that we have achieved just that by offering a unique blend of luxury, sustainability, and comfort that is second to none.