Digital & Editorial Campaign
Swimwear Campaign
Taking a sales pitch and molding it into ART. Using the female anatomy while referencing late 1400's artist Michelangelo and his work in the Sistine Chapel. Embracing movement and dramatic styling in every shot.
Agency:Bare Necessities
Client:Panache, Fantasie, Freya, Cleo by Panache, & Magicsuit
Role:Web Designer | Art Direction
Date:2016
My direction was to find a fine line between swimwear and art. I used components that "V Magazine", Interview Magazine & artist Michelangelo have used. I wanted to design a campaign that had a strong artsy feel, yet was presented with class and luxury. While combining swipes and comps, we took things as far as we could, considering that our demographic was much more mature than of V and Interview.
Photo Gallery
The best artist has that thought alone Which is contained within the marble shell; The sculptor's hand can only break the spell To free the figures slumbering in the stone.
Michelangelo
