Brand Redesign
The Luxury Collection
An experience designed to guide Explorers & Collectors on transformative journeys that touch their spirits and enrich their lives.
Agency:Starwood Hotels / Marriott International
Client:The Luxury Collection
Role:Art Direction | Sr. Experience Designer
Date:2018
The Luxury Collection sets itself apart by creating a compelling and immersive narrative that expertly guides the guest through their travel experience. With a tone that strikes the perfect balance between richness and clarity, the language is carefully crafted to engage the seasoned traveler who values authenticity. The result is a truly unique and unforgettable travel experience that leaves a lasting impression on guests.
Authentic
Matching the insight, experience and expectations of the seasoned traveler, the tone of voice is credible, trustworthy and knowledgeable, highlighting the unique local cultures, customs and traditions of each distinct locale and property.
Story telling
Rooted in the indigenous experience of each destination, the tone of voice is meant to transport the guest through evocative storytelling, vivid descriptions and engaging narratives.
Definitive
Providing exhaustive and thorough insight into every aspect of the journey, the tone of voice clearly communicates information, leveraging our expertise and our position as the Destination Authority.
The Luxury Collection
Homepage
The Luxury Collection is inspired by three core values: Indigenous, Rare, and Experience. Each of our unique hotels and resorts across the globe is deeply rooted in the traditions and character of its locale. Our commitment to singularity and selectivity is reflected in our personalized Concierge program. We draw guests in with elements of intrigue, romance, and unforgettable moments that provide an expanded perspective of the world. Come experience the authenticity and luxury of The Luxury Collection.
Destination Guide
Our Destination Guide is your key to understanding each of our properties and their unique locations. We have organized our properties into four pillars to help you explore and discover the best of what each property has to offer. Let us be your guide as you embark on your journey with us.
About Us
Invites you to discover the amenities and experiences that await you at each of our properties. With beautiful photography and a clean aesthetic, we aim to provide you with a warm and inviting introduction to our brand. Let us take you on an adventure and help you create unforgettable memories.
