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  • FAC · TLC
Brand Redesign

The St. Regis

Desktop and mobile website redesign for a collection of luxury hotels around the world.

Agency:Starwood Hotels / Marriott International

Client:The St Regis

Role:Art Direction | Sr. Experience Designer

Date:2018

Experience the ultimate in luxury with the redesigned St. Regis brand site, created in collaboration with Domani Studios. After the merger between Starwood Hotels & Resorts and Marriott International, we set out to give St. Regis a fresh, modern look that celebrates its unique identity. We developed four distinct templates, including Shift, Centrum, Duet, and Triad, to optimize the site's efficiency and showcase the brand's luxurious offerings. Our Duet theme combines traditional elegance with a trendy millennial twist, inviting guests to indulge in the timeless sophistication that defines the St. Regis experience. We worked closely with information architects to improve navigation and provide guests with a seamless booking experience. Explore the new St. Regis site and discover a world of luxurious possibilities that await you.

The Brand Foundation

FAC · STR
FAC · STR
FAC · STR
  • FAC · STR
The St. Regis

Homepage

  • FAC · STR
  • FAC · STR
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