In my role as Sr. UX/UI Designer at WPP, I played a key part in crafting a transformative pitch. The $4 billion marketing deal with Coca-Cola marks a strategic shift.

WPP's OpenX team takes charge of global creative, media, and data services. Coca-Cola's revamped agency model focuses on innovation and media diversification. The decision positions WPP as a catalyst for transformative marketing. Impacting IPG, the move aligns with Coca-Cola's recovery from 'Real Magic' backlash. WPP's leadership is anticipated to drive global growth, setting an industry precedent.

Below is a video showcasing the work I contributed to WPP, playing a crucial role in achieving the remarkable success of securing the $4 billion marketing deal with Coca-Cola.